National Conference

The CCCA National Conference's shift to virtual won the CSAE's 2021 Merit Award of Distinction in recognition of our success in delivering valuable sponsor benefits. Join us at the next event to improve your reach! 

The CCCA National Conference is the largest annual gathering of Canadian in-house counsel, more than half of whom are at the General Counsel level or higher. The event provides a unique way to strategically connect with our in-house counsel community – not to mention the analytics and tangible engagement tools at your fingertips. 

The next Conference will be held in spring 2023. Below are some of the tentative sponsorship opportunities. Contact Stephanie Lockhart, our conference planner, to get updates on the event and discuss the best positioning for you.

Opening Keynote/Plenary Partner (exclusive) 
$10,000 Sponsorship

Position yourself as a thought leader in front of this targeted audience as the presenter of the opening keynote/plenary speaker. Kick the conference off as you welcome attendees and introduce the insightful speaker who changes perspectives, inspires and sets the tone for the day. This exclusive opportunity also includes:

  • Embedding of website tracking pixel to leverage digital marketing
  • 5-minute speaking opportunity and presentation of speaker
  • Conference microsite home screen banner ad
  • Virtual event home screen banner ad – clickable
  • Pre-roll video prior to event (60 sec), provided by sponsor
  • Branded hold screen prior to session
  • Branding in the session and speaker descriptions
  • 1 virtual exhibit space (see inclusions in Exhibit Booth description below)
  • Virtual registration kit insert
  • 1 push notification to all registered delegates
  • Social media cross-promotion campaign
  • Discussion forum topic facilitator
  • 5 complimentary conference registrations
  • Lead retrieval and post-conference analytics with registration lists
  • 1 question included in the post-conference survey

Plenary Panel Partner (exclusive)
$10,000 Sponsorship

Partnering on the development and presentation of a panel discussion at the National Conference puts you front and centre of the entire conference audience. You participate in the design of the content and panel participants, and are embedded in other aspect of the conference, including:

  • Embedding of website tracking pixel to leverage digital marketing
  • 5-minute speaking opportunity and presentation of speakers
  • Conference microsite home screen banner ad
  • Virtual event home screen banner ad – clickable
  • Pre-roll video prior to event (60 sec), provided by sponsor
  • Branded hold screen prior to session
  • Branding in the session and speaker descriptions
  • 1 virtual exhibit space (see inclusions in Exhibit Booth description below)
  • Virtual registration kit insert
  • 1 push notification to all registered delegates
  • Social media cross-promotion campaign
  • Discussion forum topic facilitator
  • 5 complimentary conference registrations
  • Lead retrieval and post-conference analytics with registration lists
  • 1 question included in the post-conference survey

Workshop Presenter 
$5,000 Sponsorship

This opportunity positions you as a subject matter expert, as you actively propose and collaboratively build the speaker panel (up to 2 sponsor-panelists), as well as designing the content for one conference workshop.

In addition to the strategic development and presentation of the workshop, sponsorship includes:

  • Virtual event home screen banner ad
  • Pre-roll video prior to workshop (60 sec), provided by sponsor
  • Branded hold screen prior to session
  • Branding in the workshop and speaker descriptions
  • 1 virtual exhibit space (see inclusions in Exhibit Booth description below)
  • Virtual registration kit insert
  • 2 complimentary conference registrations
  • Lead retrieval and post-conference analytics with registration lists
  • Post-workshop survey

Click here to start helping our in-house counsel audience!

On-Demand Workshop Presenter 
$5,000 Sponsorship

This is an opportunity for content marketing in smaller, bite-size segments. The sponsoring partner develops and records up to three 10-15 min presentations (fireside chat, single presenter, interview… up to you!). The videos are housed on the conference platform as on-eman learning content and is accessible pre, during and post conference to all registrants.

In addition to the strategic development and presentation of the on-demand workshop, sponsorship also includes:

  • Virtual event home screen banner ad
  • Pre-roll video prior to workshop (60 sec), provided by sponsor
  • Branded hold screen prior to session
  • Branding in the workshop and speaker descriptions
  • 1 virtual exhibit space (see inclusions in Exhibit Booth description below)
  • Virtual registration kit insert
  • 2 complimentary conference registrations
  • Lead retrieval and post-conference analytics with registration lists
  • Post-workshop survey

Click here to reach our in-house counsel 24/7!

Virtual Networking Sponsor (exclusive)
$5,000 Sponsorship

Who says digital can’t be social? Our virtual event technology purposefully brings attendees engaging online networking opportunities and light social events where you are prominently featured. You are recognized as the CCCA networking break sponsor. The conference team works with you to engage in the planned activities and activate this sponsorship with featured programming throughout the day. 

In addition, this sponsorship includes:

  • Branding in virtual networking tools and initiatives
  • 1 virtual exhibit space (see inclusions in Exhibit Booth description below)
  • 2 complimentary conference registrations
  • Lead retrieval and post-conference analytics with registration lists

Click here to be the engaging and social sponsor!

Exhibit Booth Host
$2,000 Sponsorship

You build your virtual booth profile to reflect your brand and showcase your services. In this virtual space, conference attendees can easily and instantly access it through the main menu bar of the platform and engage with you directly through messaging and video. (Not sure how a virtual booth works? Check our FAQs at the bottom!)

Your booth includes:

  • 1 virtual exhibit space where you can highlight your brand through:
    • Description of your business and services
    • Promotional video
    • Marketing collateral and resources
    • Social media tools
    • Easy email contact with delegates – one-button connection
  • 1 conference registration 
  • Up to 2 more additional registrations for your team at a discounted rate
  • Lead retrieval and post-conference analytics with registration lists
  • Live chat with participants
  • Live video meetings with participants 
  • Live polling and gamification and coaching for other virtual activation ideas
  • Virtual networking with all participants
  • Highlighting of exhibit partners in the ongoing conference promotion
  • Plus many more features, which will become available as our platform evolves

Click here to get your brand out there and start engaging!

Registration Sponsor (exclusive)
$3,000 Sponsorship

Get in front of this audience from the start! This opportunity gives you:

  • Branding on the registration page of the conference microsite 
  • Lead retrieval through the registration form and post-conference analytics with registration lists
  • Your brand and message in one registration promotional email and in every registration confirmation email

Click here to be the first sponsor out of the gate!

Delegate Bag Sponsor (exclusive)
$2,000 Sponsorship 

Each registrant receives a unique virtual registration bag delivered to their inbox, which includes important conference information, exclusive discounts and offers. As the overall sponsor of the virtual bag, you get:

  • Prominent branding throughout the bag 
  • A featured insert
  • Your message included in the delivery email
  • Lead retrieval and post-conference analytics with registration lists

Click here to be the overall giver of the gifts!

Delegate Bag Insert Sponsor
$1,000 Sponsorship

Connect directly with each registrant through content or an offer in the virtual registration bag, which is delivered directly to their inbox. Virtual inserts can include:

  • Complimentary or discount registration offers on webinars or PD content or practice
  • E-gift cards
  • Sign-ups to receive mailed items
  • Sign-ups for newsletter
  • Digital publications and subscriptions
  • And more

Click here to bring a smile to in-house counsels' faces!

Expand Your Sponsorship, Expand Your Impact

Add any of the following items to your sponsorship package:

  • Sponsored Raffle: $500 (limited amount)
  • Push notification: $500 (limited amount)
  • Social media cross-promotion campaign: Starting at $500
  • Discussion forum topic facilitator: $500
  • Post-conference survey question: $1,000

Click here to expand your existing sponsorship for an even bigger splash!

 


FAQs about Virtual Exhibit Booths

  • How do we build a booth in a virtual event platform? And how do we make it engaging? 
    Don't worry – video tutorials and other support will be available to help you build your booths and maximize participation. And we are always here to help!
  • How do we "staff" the booth, and how do we interact with participants in real time?
    While your exhibit can be accessed 24/7, you should make sure it is staffed during live educational content of the conference to engage in the live chat and video features and maximize networking with our fabulous attendees. There are a number of lead retrieval and networking tools in the platform that you will be coached to use.
  • Can we give away prizes or gifts?
    Yes - and this has proven to be especially effective for connecting with your audience! The CCCA will work with you to create and execute activations, games and prizes.
  • How will the CCCA help us drive traffic to the exhibit booths and attending sponsors?
    Our exhibit booths are an important part of our conference – they help us connect our community to the services they need! Access to the booths will be prominently displayed on the main tool bar of the virtual conference platform, and announcements and digital promotion will remind participants to explore the booths. Gamification will also be built in throughout the month to increase engagement and continually encourage traffic.

    You are encouraged to create conference-exclusive offers and promotions to increase the attraction, and you will be coached on the engagement tools and analytics available in the platform.

Contact Stephanie Lockhart, our conference planner, to to get updates on the 2023 event and discuss the best opportunity for you.