Monday Lunch Keynote Talk

What is Strategy and Why Does it Matter?

Sponsored by Lex Mundi and its member firms in Canada

Stop floundering, jumping from issue to issue, crisis to crisis. Step back and think more broadly about your organization and your role in it. Join Mara Lederman as she cuts through the business jargon and buzzwords to explain what strategy is, what role it plays in an organization and why it matters to you, as in-house counsel. Mara will show that understanding strategy is necessary to help align legal activities and advice with the business goals and to enable members of the legal team to contribute in meaningful ways to driving organizational success.

Speaker:     

  • Mara Lederman, Associate Professor of Strategic Management, Rotman School of Management, University of Toronto